B2B Lead Generation for a Manufacturing Software Vendor

Project Overview

A US manufacturing software vendor needed a repeatable way to identify plants and production facilities that fit their automation product's adoption criteria. We built a firmographic target model around plant size, industry codes, and installed equipment signals, then researched the plant manager, VP of operations, and engineering lead at each facility. The 2,050-account database with 4,300 verified contacts was deduplicated, standardized, and delivered in a CRM-ready format. The vendor now uses the same targeting framework quarterly to refresh their lists; campaign execution and sales were handled by their own team.

Results