B2B Lead Generation for a Manufacturing Software Vendor

Project Overview

A US manufacturing software vendor needed a repeatable way to identify plants and production facilities that fit their automation product's adoption criteria. We built a firmographic target model around plant size, industry codes, and installed equipment signals, then researched the plant manager, VP of operations, and engineering lead at each facility. The 2,050-account database with 4,300 verified contacts filled the pipeline and the vendor closed three logo deals within five months. They now use the same targeting framework quarterly to refresh their lists.

Results