Decision Maker Research for an ERP Software Reseller
Project Overview
An ERP reseller targeting mid-market manufacturers needed to bypass gatekeepers and reach the exact executives who control system-buying decisions. We researched 620 target accounts to map the economic buyer, technical buyer, and day-to-day user of each — typically the CFO, COO, and operations manager — and verified their direct contact details individually. Each account was mapped to its economic buyer, technical buyer, and day-to-day user, with direct contact details verified individually. The database was delivered in a CRM-ready format; the reseller's sales team then ran their own outreach and sales cycles.
Results
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