Contact Enrichment for a Professional Services Consultancy

Project Overview

A US professional services consultancy had a 40,000-row legacy CRM full of outdated contacts and missing decision-maker data. We enriched the entire database with current job titles, verified emails, direct dials, and company technographics — flagging departed contacts for removal and re-mapping accounts to their current buyers. The enriched segments were delivered with current job titles, verified emails, direct dials, and company technographics, with departed contacts flagged for removal and accounts re-mapped to their current buyers. Campaign planning and execution were handled by the consultancy's own marketing team.

Results