Contact Enrichment for a Professional Services Consultancy

Project Overview

A US professional services consultancy had a 40,000-row legacy CRM full of outdated contacts and missing decision-maker data. We enriched the entire database with current job titles, verified emails, direct dials, and company technographics — flagging departed contacts for removal and re-mapping accounts to their current buyers. The cleanup lifted email deliverability from 71% to 96%, and the consultancy's marketing team saw a 3.4× increase in reply rates on their nurture campaigns using the enriched segments.

Results