SaaS Lead Generation for a UK Analytics Platform

Project Overview

A UK-based business intelligence SaaS company was struggling to fill the top of their funnel with buyers who fit their product-led growth model. We built a technographic segmentation across their ideal customer profile — companies running competing analytics stacks, recent hiring in data teams, and Series A–C funding — then researched the head of data, CTO, and analytics leads at each account. We delivered 2,300 enriched accounts with 4,100 verified contacts. The client reported a 41% meeting-show rate from their outbound sequence and 12 qualified pipeline opportunities in the first quarter.

Results