Approved ICP document with targeting and exclusion criteria.
ONE-TIME ENGAGEMENT
Your B2B Outbound Email System, Built and Ready for Your Team
We research your market, define your ideal customers, configure your outbound email infrastructure, prepare targeted prospect data and messaging, test the system, and hand it over to your team.
SCOPE OF WORK
What the engagement covers.
All scope items are subject to the written agreement. Items marked optional are confirmed separately.
Included in the engagement
- ICP definition and targeting criteria document.
- Initial research project scoped at setup.
- Infrastructure and authentication configuration.
- Email copy and sequence writing.
- Campaign platform setup.
- Handover documentation.
Available as optional additions
- Additional research projects beyond the initial setup scope.
- Ongoing campaign management after handover.
- CRM integration requiring bespoke development.
- Appointment coordination or reply management.
Full engagement scope
- Discovery and targeting workshop to understand your offer, market and commercial objectives.
- Ideal Customer Profile definition with firmographic and decision-maker criteria.
- Market and audience segmentation by company type, geography and role function.
- Initial prospect research scoped to agreed markets and exclusions.
- Business contact enrichment and verification where available.
- Client-controlled sending domains and dedicated outreach inboxes.
- SPF, DKIM and DMARC configuration review and setup.
- Campaign platform configuration to agreed specifications.
- Sending limits, gradual warmup plan and deliverability readiness checks.
- Email sequence writing and client review.
- Follow-up sequences and objection-handling templates.
- Exclusion lists, suppression settings and opt-out workflow.
- Basic reply classification and interested-lead handoff workflow.
- CRM integration or structured export configuration where contracted.
- Campaign readiness review and QA checks.
- Handover documentation covering systems, access, accounts and operating instructions.
- Agreed knowledge transfer and operational orientation.
DELIVERABLES
What you receive at each stage.
Deliverables are confirmed in the written scope and adjusted where the agreed brief changes. No deliverable implies a sales or commercial outcome.
Initial scoped prospect list in agreed format.
Configured sending infrastructure with authentication records.
Approved email and follow-up sequences.
Campaign platform configured and ready for first send.
Setup and QA report documenting completed checks.
Handover documentation and agreed access transfer.
DELIVERY PROCESS
A reviewable path from brief to results.
Each stage requires explicit client review and approval before the next begins. Nothing proceeds without agreement.
Discovery and Feasibility
Understand your offer, target market, deal economics, available infrastructure and outreach feasibility before confirming the setup scope.
ICP and Data Qualification
Agree company filters, decision-maker functions, research fields, exclusions and sample quality before building the full prospect list.
Infrastructure and Campaign Setup
Configure domains, authentication, mailboxes, campaign platform, sending limits and CRM handoff to agreed specifications.
Quality Review and Approval
Review prospect data, infrastructure readiness, email copy, sending limits and compliance checks. No sending begins without your explicit approval.
Handover
Deliver all agreed assets, documentation and access. Your team takes ownership of the operational system and manages campaigns independently from this point.
CLIENT RESPONSIBILITIES
What you need to bring.
A successful engagement depends on timely decisions, accurate inputs and an internal owner for sales conversations after handover or lead delivery.
A clear description of your offer and what problem it solves.
Your target geography, company type, size preferences and exclusions.
Decision-maker functions most relevant to the buying decision.
Access to or authorization to configure agreed domains and mailboxes.
Timely reviews at each stage gate — brief, sample, copy and infrastructure.
Internal owner for replies, conversations and ongoing campaign management after handover.
Existing suppression lists or customer exclusion data.
OWNERSHIP AND HANDOVER
Who owns what and when.
You retain ownership of configured domains, mailboxes and campaign accounts.
Prospect data and ICP documentation are delivered to you at handover.
Email sequences and campaign materials become yours at project completion.
Islah does not retain access to your infrastructure after handover unless separately agreed.
Ongoing subscriptions for domains, inboxes and campaign tools are your responsibility.
ONE-TIME FIXED PROJECT
Commercial engagement model.
- A single engagement priced around the agreed setup scope.
- Priced after a discovery conversation defining markets, infrastructure needs and copy requirements.
- Third-party domain registrar, mailbox and campaign platform costs are identified separately.
- Setup does not include indefinite ongoing management unless separately agreed.
- Delivery timeline depends on complexity, approval turnaround and infrastructure readiness.
Pricing is scoped after discovery. No price is published because market complexity, research volume, infrastructure and campaign scope each affect the engagement cost.
REQUEST A QUOTE
Discuss scope before committing.
A consultation reviews feasibility, responsibilities and commercial terms. It does not start work, reserve capacity or create an obligation.
Request One-Time SetupRELEVANT INDUSTRIES
Where this engagement model fits.
SaaS & Technology
Configure research around product fit, company maturity, geography and the revenue, operations or technical roles involved in evaluating your software.
IT Services & MSPs
Define serviceable geographies, eligible company profiles and relevant IT or business leadership contacts within your support boundary.
Recruitment & Staffing
Set up employer-side prospecting with desk-aligned criteria, relevant hiring functions and suppression of active clients.
Professional Services
Build an outbound system around a defined advisory offer, serviceable company profile and the functions that own the buying decision.
Commercial Real Estate
Configure research around commercial property operators, relevant acquisitions or portfolio contacts, and agreed geography.
LIMITATIONS AND EXPECTATIONS
What is not guaranteed or assumed.
Technical setup does not guarantee inbox placement, positive replies or sales.
Email verification does not establish legal permission to contact a business address.
Domain and mailbox warmup takes time; a fully ramped sending programme requires gradual ramp following handover.
Third-party software, domains and mailbox subscriptions are excluded unless incorporated into the agreed contract.
Actual delivery timeline depends on brief complexity, approval turnaround and infrastructure readiness.
Legal responsibility for outreach compliance rests with the client as sender.
COMMON QUESTIONS
What to know before you enquire.
Scope and responsibilities should be clear before any engagement begins.
Does setup include indefinite campaign management?
No. One-Time Setup delivers a configured, documented and handed-over system. Ongoing management is a separately agreed engagement.
Who manages the campaigns after handover?
Your internal team or a separately nominated owner. The handover documentation covers operating instructions and access.
What if our infrastructure does not exist yet?
Domain acquisition, mailbox setup and campaign platform selection are part of the setup scope. These carry separate third-party costs.
Is inbox placement or reply volume guaranteed?
No. Setup creates the conditions for a correctly configured outbound programme. Delivery, replies, meetings and revenue depend on many factors and are not guaranteed.
How long does setup take?
Timing depends on the scope, complexity of the brief, approval turnaround and infrastructure readiness. This is discussed and agreed at the discovery stage.
READY TO EXPLORE THIS OPTION?
Start with a conversation about feasibility.
A discovery call confirms whether this engagement model fits your offer, market, internal resources and commercial objectives.