Monthly researched and verified prospect additions.
RECURRING ENGAGEMENT
Managed B2B Email Outreach, From Prospect Research to Qualified Conversations
We continuously identify suitable prospects, maintain the agreed outreach infrastructure, prepare and manage approved email campaigns, monitor replies, improve targeting and provide performance reporting.
SCOPE OF WORK
What the engagement covers.
All scope items are subject to the written agreement. Items marked optional are confirmed separately.
Included in the engagement
- Recurring prospect research within the agreed monthly scope.
- Campaign management including audience, copy, sending and deliverability monitoring.
- Reply monitoring and interested-lead classification.
- Weekly updates and monthly performance review.
- Ongoing ICP refinement based on campaign learning.
Available as optional additions
- Appointment coordination or calendar management, subject to agreed qualification rules.
- CRM integration requiring bespoke development.
- Channels beyond the agreed outreach scope.
- Dedicated content or design production.
Full engagement scope
- Initial business and sales discovery to understand your offer, market and commercial objectives.
- ICP development and ongoing refinement as targeting learns from campaign data.
- Recurring market and account research against agreed criteria.
- Decision-maker identification and business contact enrichment.
- Segmentation, contact-list refresh and suppression management.
- Email infrastructure setup or ongoing maintenance.
- Approved outreach campaign creation with client review before sending.
- Personalization using verified, agreed contact context — no fabricated details.
- Follow-up sequence management and reply monitoring.
- Gradual sending ramp and deliverability monitoring.
- Reply classification and interested-lead handover to your team.
- Objection and response workflow where explicitly agreed.
- Appointment coordination where contracted and subject to agreed qualification rules.
- CRM updates or structured exports where contracted.
- Campaign experiments and iterative audience or message improvement.
- Weekly operational updates and monthly performance and strategy review.
DELIVERABLES
What you receive at each stage.
Deliverables are confirmed in the written scope and adjusted where the agreed brief changes. No deliverable implies a sales or commercial outcome.
Client-approved email sequences and campaign content.
Ongoing suppression management and list hygiene.
Interested-lead handover with account context.
Weekly operational report and monthly performance review.
Campaign experiment results and recommended next steps.
DELIVERY PROCESS
A reviewable path from brief to results.
Each stage requires explicit client review and approval before the next begins. Nothing proceeds without agreement.
Discovery and Feasibility
Review your offer, target market, deal economics, existing assets and what a managed engagement can and cannot guarantee before confirming scope.
ICP and Data Qualification
Agree targeting criteria, exclusions, research fields, sample standards and the monthly research volume appropriate to your market.
Infrastructure and Campaign Setup
Configure or validate infrastructure, authentication, platform, suppression and CRM handoff before the first campaign begins.
Review and Approval
Client approval of research, copy and campaign configuration before every send. No campaign launches without your explicit sign-off.
Managed Launch and Execution
Begin outreach within agreed sending limits. Monitor deliverability, classify replies and hand interested leads to your team with context.
Continuous Optimisation
Refine targeting, audience segments, message variants and sending cadence each month based on performance data and your commercial feedback.
CLIENT RESPONSIBILITIES
What you need to bring.
A successful engagement depends on timely decisions, accurate inputs and an internal owner for sales conversations after handover or lead delivery.
A clear offer, target market rationale and commercial context updated when it changes.
Timely reviews and approvals at each campaign stage — audience, copy and before sending.
Defined internal owner for receiving interested leads and managing sales conversations.
Existing customer and suppression data maintained up to date.
Access to agreed domains, mailboxes and campaign tools.
Transparent feedback on lead quality and commercial outcomes to inform targeting improvement.
OWNERSHIP AND HANDOVER
Who owns what and when.
Sending domains, mailboxes and campaign accounts remain in your control.
Prospect data researched and prepared under this engagement belongs to you.
On termination, agreed assets, data and access are transferred to you.
Islah does not retain campaign or contact data after the engagement ends and handover is complete.
MONTHLY MANAGED SERVICE
Commercial engagement model.
- Recurring monthly fee for agreed research, campaign and reporting scope.
- Pricing reflects target market complexity, research volume, campaign capacity and reply-handling responsibilities.
- Third-party domain, inbox and campaign platform costs are identified separately.
- Scope changes, pause terms, cancellation notice and handover procedure are set out in writing before the engagement begins.
- No meetings, pipeline or revenue volume is guaranteed or used as a pricing basis.
Pricing is scoped after discovery. No price is published because market complexity, research volume, infrastructure and campaign scope each affect the engagement cost.
REQUEST A QUOTE
Discuss scope before committing.
A consultation reviews feasibility, responsibilities and commercial terms. It does not start work, reserve capacity or create an obligation.
Discuss Ongoing ManagementRELEVANT INDUSTRIES
Where this engagement model fits.
SaaS & Technology
Recurring research into product-fit accounts, relevant evaluation roles and campaign management aligned to a defined sales cycle and geography.
IT Services & MSPs
Monthly prospect additions within a serviceable territory, maintenance of suppression lists, and campaign management for a defined service line.
Recruitment & Staffing
Ongoing employer-side prospecting, campaign management and interested-lead handoff for recruitment business development across a defined desk.
Professional Services
Recurring research and outreach for consultancies, advisories and agencies targeting a specific decision-maker function and commercial problem.
Commercial Real Estate
Managed prospecting and outreach to commercial property operators, asset managers and acquisition contacts in an agreed market.
LIMITATIONS AND EXPECTATIONS
What is not guaranteed or assumed.
No meetings, reply rate, qualified pipeline or revenue volume is guaranteed.
Appointment coordination requires a separately agreed and documented qualification process.
Campaign launch requires legal eligibility review by the client for the target geography and audience.
Deliverability cannot be guaranteed regardless of authentication or list quality.
Reply handling scope is defined in writing; unagreed escalations are not assumed.
COMMON QUESTIONS
What to know before you enquire.
Scope and responsibilities should be clear before any engagement begins.
Is ongoing management currently available?
Current availability, capacity and scope are confirmed through consultation before any commitment. This page explains the managed engagement model.
Who approves copy and audiences?
You do. No campaign sends without your explicit approval of the audience and message.
Who handles interested replies?
Reply ownership and escalation routes are agreed in writing during scoping. It is never assumed.
Is appointment setting included?
Calendar coordination is an optional addition, subject to agreed qualification rules, documented separately.
How is the engagement paused or ended?
Pause, change and cancellation terms are defined in the written agreement before the engagement begins. Data and assets are transferred at close.
Will you guarantee meetings or pipeline?
No. Meeting volume, reply rate, qualified pipeline and revenue are not guaranteed.
READY TO EXPLORE THIS OPTION?
Start with a conversation about feasibility.
A discovery call confirms whether this engagement model fits your offer, market, internal resources and commercial objectives.