Existing Database Enrichment for a US SaaS Sales Team

Project Overview

A US SaaS company had a 25,000-row database built from years of event lists, web forms, and old campaigns — full of missing emails, outdated job titles, and duplicate accounts. We enriched the existing database: adding business emails and LinkedIn URLs where missing, updating job titles against current data, completing company fields, verifying emails, and removing 3,100 duplicate records. The cleaned database was standardized and delivered in a CRM-ready format with a verification date on every record. Campaign planning and execution were handled entirely by the client's team.

Results